Difficulties in getting participants in agricultural research policy disputes to work fairly with four different and sometimes conflicting normative viewpoints might be lessened by attending to the deeper cultural differences that lie behind differences of normative view. Mediation of policy disputes might work better if cultural differences were better understood and described impartially. By treating deep differences as ideological, in a non-pejorative sense, descriptions can forestall impulses to combat, improve communication, and open fresh prospects for compromise without attempting to change (...) people's basic thinking. (shrink)